NCT Jeno X Matin Kim, Sleek “Rough Street” Look

Matin Kim, operated by HAGOHAUS, one of Korea’s leading brand incubators, has unveiled its second Summer 2026 campaign featuring NCT’s Jeno.

With Jeno, the campaign is themed “NO RUSH,” bringing together his singular aura and Matin Kim’s rugged brand mood to create styling that stands out even in its ease, while proposing summer-season daily looks that can be enjoyed effortlessly in everyday life.

The campaign with Jeno is also translating into tangible results. Since the first campaign was released, cumulative sales for the Summer 2026 season have risen by about 150% compared to the same period last year, showing clear growth momentum.

In the newly released second set of visuals, Jeno completes Matin Kim’s signature sensibility. A knit T-shirt highlighted by vintage damage detailing adds emphasis with a textured feel and the brand logo. He also pairs a classic cotton zip-up jacket with an inner T-shirt featuring a circular logo graphic, then finishes the look with wide-fit Bermuda shorts with patchwork detailing—creating a summer styling with a street sensibility.

A Matin Kim representative said, “A challenge in which fans—centered around Jeno’s fandom—post 인증 shots featuring both fan goods and Matin Kim products is spreading organically on social media.” A HAGOHAUS representative added, “We will continue working to effectively communicate the direction Matin Kim pursues and its brand identity to customers through a range of activities.”